Fujifilm Corporation President and CEO Shigetaka Komori has announced the company's plans to increase prices on its range of photographic papers and photosensitive materials from 10 to 20 percent, starting in July.
The move comes as a result of an effort to sustain the company's photo imaging business amid rapidly rising costs for raw materials, Fujifilm said in a statement today. Price increases will depend on products and markets.
"Fujifilm has been undertaking intensive structural reforms to reduce fixed costs and improve productivity, and has been absorbing the increasing costs of raw materials used to manufacture films and papers over the past few years. However, the recent soaring costs of such materials as silver and crude oil mean that Fujifilm is no longer able to absorb these costs during the production process," the company reported.
The new pricing structure will be applied to each market based on its individual conditions. For more information, click here.
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