PMA 2008 is less than one week away, and Canon U.S.A., Inc. is getting a jump on the festivities with the release of three new A-series PowerShot digital cameras. The expanded lineup includes the 8 megapixel PowerShot A590 IS; the 8 megapixel PowerShot A580, and color-keyed 7.1 megapixel PowerShot A470 digital cameras. Designed to bring higher end features to the entry-level P&S photographer, the new cameras range in price from $129 to $179.
"Whether capturing the expression of delight on a child's face amid a flock of brightly colored birthday balloons; the brilliant sunlight as it reflects off newly fallen snow, or the fiery-orange horizon as day slips into night, these three new PowerShot A-series digital cameras make capturing, saving and sharing memories as simple as 1-2-3," said Yuichi Ishizuka, Senior Vice President and General Manager, Consumer Imaging Group, Canon U.S.A.
The PowerShot A590 IS has 4x optical zoom and 19 shooting modes, from fully automatic to fully manual operation for greater creative control. It also features the Canon's optimized Optical Image Stabilization system. The A580 has equivalent 4x optical zoom, 16 shooting modes and other mid-grade features. The A470 features a 3.4x optical zoom, manual overrides for ISO speed, exposure compensation and white balance, as well as 14 shooting modes. All the units feature face and motion detection technology, as well as advanced multi-point auto focus systems.
For more information, visit www.usa.canon.com.
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