Monday, May 26, 2008

GE Continues to Make Inroads in Digicam Market, Launches 12MP P&S

Taxi!

General Imaging, the worldwide exclusive licensee for GE digital cameras, is continuing its successful penetration of the digital camera market, unveiling today its first 12-megapixel camera through multichannel retailer HSN.

HSN will offer the E1235 at the special introductory price of $199.95, including a black camera case and an ArcSoft software package including Print Creations Greeting Card, Print Creations Scrapbook, CD & DVD LabelMaker, DVD Slideshow and PhotoImpression. The camera is also available online at www.hsn.com.

GE branded cameras have popped up at a variety of retailers across the country in the past year, and have quickly established a footing in the competitive, entry-level digicam market.

The GE E1235 also marks the company's first foray into more advanced and user-friendly features including blink detection and smile detection, ensuring that the user captures just the right moment in people shots. After a shot is taken, the blink detection feature alerts the user that the subject’s eyes were closed and allows another attempt. The smile detection feature works by tripping the shutter automatically when the subject smiles.

For more information, visit www.ge.com/digitalcameras.

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