HP is changing the way it produces and markets branded digital cameras after continued sluggish sales of the digicams. The company said in an announcement today that it plans to shutter its current digicam production facilities and instead partner with an OEM to license the design, source and distribution of digital cameras under the HP brand.
HP will reportedly continue to sell its own HP branded cameras through the holiday season with the hopes of having a new OEM partnership before summer 2008.
The move, the company reports, is part of a larger effort to develop "Print 2.0" initiatives that integrate the company's complex offering of home printing, online photo services and retail digital printing strategies.
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